Cause and Effect of a Large Giant...

Our Weekly 2 Minute Read

Edition 118 - October 18, 2020


When you sit back and look at Amazon, it's crazy to see how much of an impact it has had on human behavior.

Twenty-five years ago, the thought of having something delivered to your front door didn't even exist.

Heck, the internet was barely just becoming popular.   

But to go from a little online bookstore to the e-commerce giant it is today, Amazon has now forced itself to become an integral part of our lives.

How often do you find yourself checking Amazon prices while you're at the retail store?

Amazon has become the baseline for how we goods and services are exchanged.

A few years ago, Amazon Prime Day became a trending hit.

Now, Amazon Prime Day is not even just one day.

But seeing the success of Prime Day has forced other commerce giants to adapt.

Target had a large two day sale.

Walmart had a large "Big Save Event" for four days.

Small business owners are often warned about a wild entrepreneurial ride throughout their business journeys.

But it's even more interesting to see how these big companies have to adapt to their environment as well.

Dealing with large retailers every day, it's amazing to see how a single concept can change the outlook of company for months.

Compound the right decision over and over again, you could find yourself running a large commerce giant that everyone around the world can no longer live without.                               

-Brandon Kuey